Insanely good beauty.
You deserve better than endless beauty hype and products that disappoint. Powder Beauty carefully selects standout beauty and wellness products from around the world, so you can discover what’s worth buying and look and feel your best.
Powder Beauty grew out of a simple idea: finding products you love should be easier.
We came to beauty from consulting, communications and marketing, with a shared love of discovering something brilliant and a few disappointing purchases along the way.
Based in the Gulf, we bring a regional perspective to the way we shop for beauty and wellness. We look for products that fit real routines, with clear information to help you find what suits yours.
What began with skincare has grown into beauty and wellness for more of your day, from haircare and makeup to supplements and sleep essentials. We consider quality, performance, ingredients and brand values, with a clear reason for every product we choose.
The women shaping our perspectives on beauty and wellness
Dania Shinkar
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Reem Dandashi
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Noor Kayyal
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Lojain Alrefae
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Roaya Saad
Read her storyWe still read ingredient lists for fun, and few things make us happier than finding your next favourite. We hope you enjoy discovering it as much as we did.
With love,
Ayat, Amina and Marriam x